Simplicity is the Strategy – day 35

Day 35 – Simplicity is the Strategy By Day 35, we found ourselves coming back to one of the earliest principles we discussed when SWAIN was just an idea: simplicity. Not just in terms of UI or onboarding, but as a guiding strategy across everything — process,...

Talent, Trust and Teamwork – day 33

Day 33 – Talent, Trust and Teamwork  As we continued to build SWAIN, the conversations shifted from product to people. Day 33 was one of those moments that reminded us how much the right team shapes the trajectory of a product — not just through skills, but...

Expanding the Circle – day 32

Day 32 – Expanding the Circle By this stage of the journey, something had shifted. Up until now, most of what we were doing was internal. We had made SWAIN work. We had generated real endpoints. But now came the question of reach. Who else could this matter to? Who...

Space to Think, Space to See – day 28

Day 28 – Space to Think, Space to See By Week Five, the rhythm of our Sunday #95Tribe walks had become more than just a tradition. They were now an essential part of our creative process. On Day 28, we walked from Newton Under Roseberry through the low woodland paths...

Rooted and Relevant – day 23

Day 23 – Rooted and Relevant By Day 23, something shifted internally. The mood was reflective, but also grounded. We took another #95Tribe walk that day, and though the weather was mild and the pace relaxed, the conversation felt heavier than usual — in a good way. It...