The Home Stretch – day 38

Day Thirty-Eight – The Home Stretch Four days from launch. Time to get ruthless. What’s essential? What can wait? Agile principles came to life — with most of the engine built and tested, but the UI still catching up. No hiding now. Every decision matters. Building in...

“Wait… What?” – day 36

Day Thirty-Six – “Wait… What?” Today we connected the dots on our serverless infrastructure and SaaS readiness — a live system designed to scale. But the moment that stuck? A call with another founder. I shared what SWAIN does — and got the pause: “Wait… what?”...

Simplicity is the Strategy – day 35

Day 35 – Simplicity is the Strategy By Day 35, we found ourselves coming back to one of the earliest principles we discussed when SWAIN was just an idea: simplicity. Not just in terms of UI or onboarding, but as a guiding strategy across everything — process,...

The Magic Button– day 34

Day Thirty-Four – The Magic Button If you’ve ever built APIs, you know this pain:Modelling the data. Mapping the relationships. Writing the endpoints. Testing them. Adjusting. Documenting. Hours lost in boilerplate and backend glue. What if you could press a button...