by mobixadmin | Jun 25, 2025 | The journey – Week 2
Days 12 to 14 – From Inspiration to Reality: Grounding the Vision Midway through February, the energy around SWAIN shifted once again. In the early days we had been testing and trimming. Now we found ourselves surrounded by inputs from the outside world. Exhibitions,...
by mobixadmin | Jun 25, 2025 | The journey – Week 2
Days 8 to 10 – Defining the Product: From Feedback to Friction By the second full week of building SWAIN, the tone started to change. The early energy of announcing a new tool gave way to something more serious. We were no longer focused on what we could build. The...
by mobixadmin | Jun 24, 2025 | The journey – Week 2
Day Seven – Why We Build: Challenging the Status Quo One week in, a few people started asking: “What exactly are you doing, and why?” The answer came naturally. For me, it’s always been about challenging the norm. I’ve never accepted that things have to be done...
by mobixadmin | Jul 1, 2025 | The journey - Week 1
Day Five – Honest Conversations and Unexpected Emotions We expected feedback. We didn’t expect emotion. As the Mom Test interviews rolled in, the reality of what dev teams were feeling hit us hard. Small agency leaders talked about being squeezed by clients. Cutting...
by mobixadmin | May 17, 2025 | The journey - Week 1
Day Four – Talking to Strangers: Validating the Problem If Day Three was about wiring things up, Day Four was about wiring into real conversations. Armed with a set of Mom Test-style questions, we started reaching out on LinkedIn. The response? Surprisingly warm....
