Online shop
Case Study
Turn your fortunes around
Problem
Client C ran an online shop and had done for the past 5 years. It was a sideline to the main business and had never really made good profits. They did use other marketplaces like eBay to help online sales.
They had been trying a few different techniques but found they were jumping from one idea to another in the hope that something would work.
They had approached other companies whose answer was to rebuild the website and do lots of SEO and blast social media.
Rome was not built in a day. It does sometimes take time to achieve what you want
Solution
As with everything we first asked a series of questions, we needed to understand the expectations of the client and put their mind at rest.
We took a look at the analytics over the past months and compared those with traffic from the same period in previous years. We looked at a number of factors and points of data to start to build a picture of the business.
We contacted current and past clients to understand what made them use the business and why in most cases they only ever used it once.
We were in doing this building a profile of the business. Of its customers and finding lots of issues which we would be able to address to turn the profits around.
We identified new channels that the company had never explored and put together a clearly defined strategy with actions and test points to ensure we stayed focused.
We had determined the website had only been renewed 2 years ago and was using a shopping package available off the shelf which had lots of support and a lot of plugins that we would be able to utilise to enhance the site. It was decided that rebuilding would be foolish as we did not know what was stopping customers from using the site. Once more we set up a series of A/B tests and recorded the results of these over the next 6 months to slowly bring around conversions. We saw a month by month lift in conversions of 22% over the 6 month period.
With the other areas, we concentrated on we were able to turn the online shop around with further wins from YouTube, Facebook and other marketing avenues.
A successful lift!
We started this project approximately 18 months ago
We offer a really simple solution, no contracts just a terms of business. Clients purchase hours in blocks, they can then be used for any activity we offer.
A client can leave whenever they want with no notice period required.
Our ethos and why we do what we do!
If we can help you believe in the why of our company, then understanding why we do what we do will be easier, as you’ll believe what we believe!
The Mobix Why
Everything we do we believe challenges businesses perception of the web.
We believe in doing things differently
The way we challenge is making sure our services are;
Well planned and thought out
Easy to use
Highly effective
Go beyond what you would expect
We just happen to make websites convert to sales!
We all want our business to be a success! We all market ourselves through different media knowing that if the right person sees it then we can get new business. We think it is fair to say “if you’re not visible no one will see you”
Having been in the digital marketplace since 1999 we have an in-depth understanding of what a business needs.
- Support
- Guidance
- Value for money
No contracts just
Clear transparent pricing
Let’s Work Together
We really do want to hear from you, we love challenges and exceeding expectations. So to manage our expectation and yours initially, let’s start by saying “we are not the cheapest” If we were we could not do our job correctly. We did say we’d be honest! We want clients who want to succeed and are open to questions, who are willing to work with us to achieve their success. If you think this is you then yes we want to talk with you
