Day 16 – Quiet Miles, Clearer Minds

Not every week in a build journey is filled with breakthroughs. Sometimes, progress comes in quieter forms. On Day 16, we took to the hills again for a Sunday #95Tribe walk, this time with less of an agenda and more of an openness to whatever emerged.

What came through, more than anything, was the value of slowing down. During previous weeks we had made critical decisions about the product — what to cut, what to commit to, what not to chase. But now came the space to mentally process those calls. To let the mind wander and make unexpected connections.

That walk led to one major insight: what we are building is not a tool for heroes. It is not for the one developer who wants full control, who enjoys setting everything up from scratch. SWAIN is for teams under pressure, people juggling too many things, trying to ship faster without adding technical debt. We don’t need to build a product that gives you superpowers. We need to build one that removes burdens.

That change in perspective tightened everything — the onboarding flow, the messaging, even how we imagined the homepage. We were no longer trying to show how powerful SWAIN could be. We were trying to make the experience feel like nothing at all. Fast, light and forgettable in the best possible way.

Sometimes the clearest moments come not while building, but while walking.

Key takeaway

The best products don’t just offer power, they remove friction. What you leave out can matter more than what you put in.