Day Seven – Why We Build: Challenging the Status Quo

One week in, a few people started asking: “What exactly are you doing, and why?”

The answer came naturally. For me, it’s always been about challenging the norm. I’ve never accepted that things have to be done the same way just because that’s how it’s always been done. I look for the cracks in the system—the moments where a better approach could exist—and I build from there.

This entire 42-day journey started as an internal project. We weren’t trying to build something to sell. We were trying to fix our own workflow. We needed a way to produce high-quality, secure, maintainable code repeatedly, under pressure, and at speed. And we did it.

What began as a tool for ourselves became something bigger, something we knew could help others.

Key takeaway

Innovation doesn’t always start with a market. Sometimes it starts with a stubborn refusal to accept the status quo.